Online Selling Rules and Policy
Online Selling Rules and Policy Template
1. Introduction
This policy outlines the rules and obligations for selling goods and services online to consumers. A consumer is defined as an individual acting for purposes wholly or mainly outside of a business. Consumers have statutory rights that cannot be excluded or altered. This policy ensures compliance with consumer protection laws and promotes transparency in online transactions.
2. Pre-Sale Requirements
Before completing a sale, the following information must be clearly communicated to consumers:
2.1 Payment Obligation
Consumers must be informed that placing an order constitutes an obligation to pay. This notice should be displayed clearly before the order is confirmed.
2.2 Delivery Information
Free UK delivery is provided on all orders. Worldwide shipping is available; costs and delivery times may vary depending on the destination region. Estimated delivery times should be communicated at checkout.
2.3 Product and Service Descriptions
All goods and services must be described accurately. Descriptions should include:
Key features and specifications Price, including taxes and any additional charges Images that fairly represent the product Any relevant usage or care instructions
2.4 Right to Cancel
Consumers must be informed of their right to cancel an order:
For goods: up to 28 days from the date of receipt. For services: up to 28 days from the date of contract formation, unless the service has already begun with the consumer’s consent.
2.5 Exceptions to the Right to Cancel
Certain goods and services are exempt from cancellation rights, including:
Bespoke or custom-made itemsPerishable goods (e.g., food, flowers)Digital downloads once the download has started with consumer consentSealed goods that are not suitable for return due to health protection or hygiene reasons once unsealed
3. After-Sale Obligations
3.1 Order Confirmation
A confirmation email must be sent to the consumer after an order is placed, detailing:
Order summaryTotal cost (including taxes and delivery)Estimated delivery dateCancellation and returns information
3.2 Returns and Refunds
Returned goods must be inspected upon receipt. Refunds should be processed within 14 days of receiving the returned goods or proof of return. Refunds must include the original delivery cost (standard rate only).
3.3 Faulty or Misdescribed Goods
Consumers are entitled to a repair, replacement, or refund if goods are faulty, not as described, or unfit for purpose. Sellers must handle such claims promptly and fairly.
4. Data Protection and Privacy
All consumer data must be handled in accordance with applicable data protection laws. Personal information should only be used for order processing, delivery, and communication related to the purchase.
5. Compliance and Updates
This policy must be reviewed regularly to ensure compliance with current consumer protection legislation. Any updates should be communicated clearly to consumers on the website.
Effective Date: [06/12/2025]
Last Reviewed: [06/12/2025]
Approved By: [Danny or CEO]